Would you like thousands of potential clients to know what you do and why they should work with you? Are you tired of having to explain, yet again, why Google Translate is not a good idea for websites, or brochures, or children’s books, or contracts? Imagine if your potential clients suddenly starting seeing you as an expert they could trust. This workshop will help you do just that by pitching and writing content for the publications your clients read.
Almost every group of clients will have their own industry publications: from glossy magazines to guidebooks, from popular blogs to association journals. Having an article in one of those can help clients work more effectively with translators and interpreters while improving your reputation. A well-written article in an industry publication can also prove to be the springboard for other opportunities to meet with and advise potential clients, leading to additional work from people who value your expertise.
This workshop will walk you through the process of writing for client publications: from selecting targets to writing pitches and preparing the first draft of the article. While the focus will be on targeting and writing pitches that have the greatest chance of success, the same process forms the core of writing the finished article. Everyone will go home with at least one finished pitch for a specific editor and guidelines as to how to complete the process.
You will need:
To get the most out of this hands-on workshop, a little preparation is required. It will be important to bring:
A laptop or tablet;
Your favourite word processing software;
The names (or even better, the last three issues in print or pdf) of two to three publications read by people in a single target industry;
A few (anonymised) stories of how your work has made a difference to your clients – preferably written down in note form somewhere;
A smile and willingness to get involved.
The workshop will be given by Jonathan Downie on the 30th of September in The Student Hotel in Amsterdam at Wibautstraat 129, in Classroom 3. The workshop starts at 10 o’clock and includes a lunch break at 12:30. We continue at 13:00 through to 14:30.
Date: 30th of September 2017
Time: 10 to 14:30
Price: 140 euro + VAT (includes lunch, tea/coffee, snacks and free hugs).
Student discount: 20%
Early bird price: 119 euro + VAT until 1st of August 2017
Please register by filling in the form below or sending us an e-mail.