Search Engine Optimization by Tom van der Horst

Search engines algorithms change through time as do computer search trends. This means that SEO is not a task that is undertaken once only. SEO has to be measured and the text adapted on a regular basis. Customers, however, ask us to deliver an optimized text. We optimize it for that moment in time and deliver the project.

During this workshop we learned how to work with Google Analytics, Google Trends and more. Tom guided us through the required steps and warned us regarding common issues. We thought we would learn about Search Engine Optimization, but it is about Social Excellence Online.

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